In an effort to combat nefarious channels and appease advertisers, YouTube has announced a change to its partner program. New YouTube creators won’t be able monetization their content until they achieve 10,000 views on their channel. Luckily, James Dixson Photography is hovering just above 200,000 views. YouTube believes that this threshold will give them a chance to gather enough information on a channel to know if it’s legit. And it won’t be so high as to discourage new independent creators from signing up for the service.
“In a few weeks, we’ll also be adding a review process for new creators who apply to be in the YouTube Partner Program. After a creator hits 10k lifetime views on their channel, we’ll review their activity against our policies,” wrote Ariel Bardin, YouTube’s VP of product management, in a blog post published earlier today. “If everything looks good, we’ll bring this channel into YPP and begin serving ads against their content. Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules.”
These new rules will help YouTube separate offensive videos and big brands advertising on their platform. Brands being associated with less than advertiser friendly content, creators or celebrities has been a growing problem lately. “This new threshold gives us enough information to determine the validity of a channel,” wrote Bardin. “It also allows us to confirm if a channel is following our community guidelines and advertiser policies.”
I think this is a great new policy, keeping advertisers happy makes YouTube money which in turn makes creators money. There should be a barrier to entry and channels that upload poorly recorded pirate copies of Elmo’s World make me and Agnes mad.
If you’d like help creating YouTube content for you brand– and getting more than 10,000 views on your channel– give us a call.