I’ve had this roll of Kodak Elite Chrome in my freezer since it was discontinued in 2012 alongside Ektachrome. It been sitting there patiently with a few rolls of Velvia 50 waiting for a trip to Arches or Yosemite or some other valid reason to shoot it. I know it’s not gonna be as good as it was brand new and there are other films currently on the market that are better but this one is special. Ignore the fact there are a lot of rolls of Fuji in the freezer, this post is about Kodak. Anyway, Kodak Elite Chrome Pro is a discontinued variant of the Ektachome film National Geographic photographers used and I wanted to shoot something special with it.
Anyway, it’s not reserved for a special trip anymore because at CES Kodak announced that Kodak Ektachrome film is making a comeback.
The original Kodak Professional Ektachrome color reversal film line was discontinued in 2012 because all of us bought a Nikon D3. Apparently enough of us (and the hipsters) are dusting off our old Nikon F3 and shooting film that Kodak noticed.
“The reintroduction of one of the most iconic films is supported by the growing popularity of analog photography and a resurgence in shooting film,” Kodak says. “Resurgence in the popularity of analog photography has created demand for new and old film products.”
“Sales of professional photographic films have been steadily rising over the last few years, with professionals and enthusiasts rediscovering the artistic control offered by manual processes and the creative satisfaction of a physical end product.”
Kodak says that its decision to bring back Ektachrome was the result of listening to photographers demands over the years. Ektar 100 is a great print film but we want slide film and all it has to offer. So, lucky for us Kodak decided that Ektachrome, a slide film that uses the E6 development process, was the way to go.
“The film, known for its extremely fine grain, clean colors, great tones and contrasts, became iconic in no small part due the extensive use of slide film by National Geographic Magazine over several decades,” Kodak says.
Ektachrome is making its 35mm comeback during the 4th quarter of 2017 so now I have to find something to shoot with this leftover roll I have.