Corporate Video? You probably Googled it and ended up here because the wikipedia definition mentioned DVDs and seemed dated. Here’s the who, what, where, when and why of Corporate Video.
Corporate Video is an umbrella term that describes a videos produced by a company for a specific audience. The audience can be external: potential clients, existing clients, or potential employees. Corporate videos can also be produced for internal internal use: existing employees, specific departments, parent companies.
It’s this audience targeting and the messaging that separate corporate video from commercials, which typically have a broader audience and message.
Here’s the wikipedia definition: Corporate video production refers to audio-visual corporate communications material (such as DVD, High-definition video, streaming video or other media) commissioned primarily for a use by a company, corporation or organisation. A corporate video is often intended for a specific purpose in a corporate or B2B environment and viewed only by a limited or targeted audience. This may include product, service or company promotional videos, training videos and information videos. Corporate video production is frequently the responsibility of a company marketing or corporate communications manager. Examples of corporate video include staff training and safety videos, promotional/brand films, and financial results videos.
Corporate video can be distributed several ways. These videos can be internally screened, hosted on your corporate website, through trade shows or live presentations. You can and should also upload them to YouTube, Vimeo and Facebook where appropriate. Here are some of the most common forms of Corporate video:
- Promotional Videos: designed to introduce or to highlight a specific service or product.
- Company Culture/Social Responsibility Videos: highlight the soul of a company by exploring the story behind the brand, what drives a company, culture and the core values.
- Internal Communication Videos: communicate changes within the company to introduce new products, services or initiatives, distribute sales information and can increase moral.
- Educational/Training Videos: includes new-hire orientation, training and other educational videos.
It’s 2017, if your brand doesn’t have a YouTube or Facebook video presence already the time to start is now. Give us a call to discuss your video needs.
Corporate Videos are used because they work. They are cost effective and improve engagement with both internal and external audiences. Video allows companies to share complex information quickly and in a comprehensible format. Brands should leverage video to share information about their company, product, or service in an entertaining and relatable manner.